The Need:

According to the CDC, drowning is the second leading cause of accidental death in the United States among children under 14 and the leading cause of accidental death for children 5 and under.

Of all preschoolers who drown, 70% are in the care of one or both parents at the time and 75% are missing from sight for five minutes or less. According to the American Academy of Pediatrics, recent evidence also suggests that participation in formal swimming lessons is associated with an 88% reduction in the risk of drowning in children aged 1 to 4 years.